Apr 6, 2023
Salespeople are sick of hearing “Your price is too high.” But, what if the real issue isn’t the price?
Here’s a secret that almost nobody knows, including all those gurus telling you to sell value. They don’t always buy the best value. But, they can invariably be counted on to buy the lowest risk!
The biggest issue in the minds of your customers and prospects is not price, and it is not value – it is risk. Let’s dig into this.
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