Aug 26, 2021
It is easy to work with people you like, and it is even easier to work with people who like you. But that’s not always the case. Sooner or later, you’ll have to deal with a difficult customer. Here’s a set of proven principles and practices to help you.
Aug 19, 2021
In my previous post, I noted some of the factors that combine to create an incredibly turbulent, complex, rapidly changing and information-saturated world in which we find ourselves. Our ability to navigate these turbulent waters is the single biggest challenge we will face for the balance of our careers. In this post,...
Aug 12, 2021
Acquiring new customers is one of those processes that frustrates and discourages most B2B sellers. It doesn’t have to be a frustrating and discouraging process. Like almost every aspect of a sales system, acquiring a new customer is a matter of understanding the processes and methodically implementing them in the...
Aug 5, 2021
How do I sell to an account that is firmly in the hands of a competitor – a difficult key account? How do you manage this account? What should you do? Join me to unpack this common and frustrating situation.