May 25, 2023
How do you effectively and consistently grow your business? One common mistake is to pursue a strategy I call popcorn, instead of building a solid sales...
May 18, 2023
Focusing on one or more target markets is one of the key processes to building a successful sales system for your business or practice. But, business people are often unsure of how to go about the process of identifying those markets that hold the greatest potential. Here are seven strategies to help you identify your...
May 11, 2023
One of the biggest decisions a business makes is the decision on which market segment to focus.
‘Market segment’ is the term that describes a group of suspects and prospects who have something in common. One of the most powerful principles of effective sales systems principles this: Define your target market...
Personal Responsibility
May 4, 2023
What is it that empowers some people to change smoothly and effortlessly, while getting others to modify their behavior seems like moving a mountain? What is the fundamental building block for individuals which, more than anything else, equips them to successfully implement change? It is something that is becoming...