Mar 28, 2018
Words are important, and in a business, the right selection of words can make the difference between success and failure. The most important set of words your business can create are in the vision, mission and values statements that you create.
The second most important set of words you create capsulize the value that you bring to the market in a brief and persuasive way. A Value-Added Proposition (sometimes known as an elevator speech) has enormous power to attract the right customers and organize your business.
Learn why this is so important, and how to create three different versions of it.