Preview Mode Links will not work in preview mode

Practical Wisdom from Kahle Way Sales Systems

We apply 30 years of practical experience to help sales people sell better, and sales leaders lead better. 

Mar 28, 2018

Words are important, and in a business, the right selection of words can make the difference between success and failure.  The most important set of words your business can create are in the vision, mission and values statements that you create. 

The second most important set of words you create capsulize the value that you bring to the market in a brief and persuasive way. A Value-Added Proposition (sometimes known as an elevator speech) has enormous power to attract the right customers and organize your business. 

Learn why this is so important, and how to create three different versions of it.