May 7, 2020
“Low price, low price, low price.” It’s the mantra that sales people in every industry segment are hearing more these days than ever before. But, is low price the motivating factor in a customer’s decision to buy? Here’s a secret that almost nobody knows, including all those gurus telling you to sell value. They don’t always buy the best value. But, they can invariably be counted on to buy the lowest risk!