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Practical Wisdom from Kahle Way Sales Systems

We apply 30 years of practical experience to help sales people sell better, help small businesses grow through effective sales systems, and nudge Christian businesses to become more of what they can be. 

Jul 8, 2021

How can I sell when I’m not the lowest price? I wish I had a dollar for every time I was asked that question in a sales training session. 

        First, let’s start with this premise: “Low price” is not the main reason people buy!  In every survey of buying motivations I’ve ever read, low price is never the primary motivation.  Yes, it’s important.  And, when everything else is equal, it will be the deciding factor.  But very rarely is everything else equal.  And very few people in this world buy only on the basis of low price.