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Practical Wisdom from Kahle Way Sales Systems


We apply 30 years of practical experience to help sales people sell better, help small businesses grow through effective sales systems, and nudge Christian businesses to become more of what they can be. 

Oct 8, 2020

We are all familiar with the Pareto principle, which, when applied to the world of sales, says that 80% of the business comes from 20% of the customers.    As a general rule, that 80/20 rule is accurate in lots of different situations.  Whenever there is a large group producing something, 20% of the people produce 80% of the results.

          The “Five Percent Principle” states that five percent of the people produce 50% of the outcome.  It can become a powerful marketing principle in your business.