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Practical Wisdom from Kahle Way Sales Systems


We apply 30 years of practical experience to help sales people sell better, help small businesses grow through effective sales systems, and nudge Christian businesses to become more of what they can be. 

Apr 28, 2020

There are, in the world of sales and sales systems, certain practices that have such an enormous impact on the company and the market that they are in a special class of activities that call for executive involvement at the highest levels.

One of that handful of activities is the creation of a value-added position (VAP).  Next to the company’s vision, mission and values statements, a VAP contains the most important words an organization can create.  It often forms the first impression the market forms of your company, and frequently bounces around in their head like a tune from their teenage years.