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Practical Wisdom from Kahle Way Sales Systems


We apply 30 years of practical experience to help sales people sell better, and sales leaders lead better. 

Jan 27, 2022

I know you are concerned with sales.  It’s easy to determine how well your people are selling to your customers.  That’s what sales reports are for.  But your customers are more concerned with how well they are being served by your salespeople.

          Why is that important?  Because you are in it for the long run.  You don’t want to just sell something to a customer, you want to build a relationship that lasts over time and results in years of sales.  In one sense, your business is not really a sales business, it’s a relationship-building business. In this podcast, I drill down into one aspect of that:  Serving the customer.